TY  - BOOK
AU  - Klimchuk,Marianne Rosner
AU  - Krasovec,Sandra A.
TI  - Packaging design: successful product branding from concept to shelf
SN  - 9781118027066
PY  - 2012///
CY  - Hoboken, NJ
PB  - John Wiley & Sons
KW  - Packaging
KW  - Design
N1  - Includes bibliographical references (pages 233-236) and index
ER  -