Barry, Pete <br/><br/>
The advertising concept book  think now, design later : a complete guide to creative ideas, strategies and campaigns 
Pete Barry 
 - London  Thames & Hudson  2012 
 - 296 p.  ill.  24cm 
<br/><br/>Includes bibliographical references (p. 291) and index 
<br/><br/><label>ISBN: </label>9780500290316 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising campaigns<br/>Advertising copy