TY  - BOOK
AU  - Eyal,Nir
TI  - Hooked: how to build habit-forming products
SN  - 9781591847786
PY  - 2014///
CY  - New York
PB  - Portfolio / Penguin
KW  - Consumer behavior
KW  - Consumer's preferences
KW  - New Products
N1  - includes notes, appendix
ER  -