TY  - BOOK
AU  - Fill,Chris
TI  - Marketing communications engagement, strategies and practice
SN  - 0273687727
PY  - 2006///
CY  - Essex, England
PB  - Pearson Education
KW  - Communication marketing
KW  - Marketing Channels
KW  - Sales promotion
N1  - Includes bibliographical references and index
ER  -