Fill, Chris <br/><br/>
Marketing communications engagement, strategies and practice 
Chris Fill 
 - fourth edition 
 - Essex, England  Pearson Education  2006 
 - xxxvii, 911p  ill. (some col.)  27cm +student access kit 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0273687727 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication marketing<br/>Marketing Channels<br/>Sales promotion