Hoyer, Wayne D <br/><br/>
Consumer behavior 
Wayne D. Hoyer, Deborah J. Maclnnis 
 - fifth edition 
 - Australia  South -Western Cengage learning  2010 
 - xxiv,493p  ill. (some col.)  26cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780324834277 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior