TY  - BOOK
AU  - Haig,Matt
TI  - Brand failures: the truth about the 100 biggest branding mistakes of all time
SN  - 0749439270
PY  - 2004///
CY  - London
PB  - Kogan Page
KW  - Brand choice
KW  - Brand loyalty
KW  - Brand name products
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -