TY  - BOOK
AU  - Tungate,Mark
TI  - Media monoliths: how great media brands thrive and survive
SN  - 0749441089
PY  - 2004///
CY  - London
PB  - Kogan Page
KW  - Brand name products
KW  - Mass media
KW  - Economic aspects
N1  - Includes bibliographical references and index
ER  -