Holt, Douglas B. <br/><br/>
How brands become icons  the principles of cultural branding 
Douglas B. Holt 
 - Boston, Massachussetts 
 - xiii,263p  ill  24cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>1578517745 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Business name<br/>Popular culture