Wheeler, Alina <br/><br/>
Designing brand identity  an esssential guide for the wholebranding team 
by Alina Wheeler 
 - fourth edition 
 - Hoboken, New Jersey  John Wiley & sons  c2013 
 - x, 326p  ill. (some col.),  29cm 
<br/><br/>Includes bibliographical references(p.314 - 315) and index 
<br/><br/><label>ISBN: </label>9781118099209 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Brand name products<br/>Branding ( marketing)<br/>Brands name products<br/>Trademarks--design