Brennan, Ross <br/><br/>
Business - to - business marketing 
Ross Brennan, Louise Canning , Raymond McDowell 
 - 3rd. edition 
 - London  Sage Publication  2014 
 - xx,385p  ill  23cm 
<br/><br/>Includes bibliographical references(p.355 - 373) and index 
<br/><br/><label>ISBN: </label>9781446273739 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing<br/>Industrial marketing--case studies