TY  - BOOK
AU  - Stiff,James B.
AU  - Mongeau,Paul A.
TI  - Persuasive communication
SN  - 9781572307025
PY  - 2003///
CY  - New York
PB  - The Guilford Press
KW  - Attitude (Psychology)
KW  - Persuasion ( Rhetoric)
KW  - Persuasion (Psychology)
N1  - includes index p.339 - 351; Includes bibliographical references
ER  -