Belch. George E <br/><br/>
Advertising and promotion  An integrated marketing communications perspective 
George E.Belch, Micael A.Belch 
 - 9th ed 
 - xxxiv,828p.  ill (some col)  28cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780073404868 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Communication in marketing<br/>Sales promotion