TY  - BOOK
AU  - Mcdonnell,Ian
AU  - Moir,Malcolm
TI  - Event sponsorship
SN  - 9780415533881
PY  - 2014///
CY  - London , New York
PB  - Routledge/Taylor & Francis Group
KW  - Corporate sponsorship
KW  - Case studies
KW  - Special events
KW  - Management
N1  - includes index p.139 - 143; Includes bibliographical references
ER  -