TY  - BOOK
AU  - Peppers,Don
AU  - Rogers,Martha
TI  - Managing customer relationships
SN  - 9780470423479
PY  - 2011///
CY  - Hoboken, New Jersey
PB  - John Wiley
KW  - Consumer preferences
KW  - customer relations
KW  - management
KW  - Information storage and retrieval systems
KW  - marketing
KW  - Marketing informations system
KW  - Relationship marketing
N1  - includes index :p483 - 512
ER  -