Preston, C.A. <br/><br/>
Event marketing 
C.A. Preston 
 - second edition 
 - Hoboken, NJ  John Wiley & Sons  2012 
 - xix, 300 p  ill  25 cm 
<br/><br/> includes index p. 294 - 300 
<br/><br/><label>ISBN: </label>9780470891070 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Special events marketing