Marketing management 
Series editor Parag Diwan ; Editor U.K. Singh. 
 - New Delhi  Pentagon Press  1997 
 - v, 235p.  24cm. 
 - Management in eighty days : an executive's encyclopaedia of management practices .
<br/><br/><label>ISBN: </label>8186830014 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management--Encyclopaedia