TY  - BOOK
AU  - Reid,Robert D
AU  - Bojanic,David C.
TI  - Hospitality marketing management
SN  - 9780470088586
PY  - 2010///
CY  - New Jersey
PB  - John Wiley & sons
KW  - Food service
KW  - Marketing
KW  - Hospitality industry
KW  - Restaurants
KW  - Markedting
N1  - includes index :p.649 - 656
ER  -