TY  - BOOK
AU  - Lehmann,Donald R.
AU  - Winer, Russel S.
TI  - Product management
SN  - 0071238328
PY  - 2002///
CY  - Boston
PB  - Mc Graw-Hill
KW  - Producr management
N1  - includes index :p.479 - 494
ER  -