Lehmann, Donald R. <br/><br/>
Product management 
Donald R. Lehmann , Russell. S. Winer 
 - McGraw - Hill International Edition 
 - Boston  Mc Graw-Hill  2002 
 - xvi, 494p.  ill.  24cm. 
<br/><br/> includes index :p.479 - 494 
<br/><br/><label>ISBN: </label>0071238328 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Producr management