TY  - BOOK
AU  - Figallo, Cliff
TI  - Hosting Web communities : building relationships, increasing customer loyalty, and maintaining a competitive edge
SN  - 0471282936
CY  - New York : .
PB  - Wiley,| c1998
KW  - Customer relations
KW  - Electronic discussion groups
KW  - Internet marketing
N1  - Includes bibliographical references (p. 435-436) and index
ER  -