Dominick, Joseph R. <br/><br/>
The dynamics of mass communication 
Joseph R. Dominick. 
 - 6th ed 
 - Boston  McGraw Hill  c1999. 
 - xxiii, 568 p.  ill. (some col.)  26 cm. 
 - McGraw-Hill series in mass communication .
<br/><br/> Include Index 
<br/><br/><label>ISBN: </label>0071156852 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.