Reid, Robert D <br/><br/>
hospitality marketing management 
Robert D. Reid , David  C. Bojanic 
 - 4th. ed/ 
 - New Jersey  Erra resoiurces  2000 
 - xiii, 626p.  ill.  28cm. 
<br/><br/> includes index :p.616 -626 
<br/><br/><label>ISBN: </label>0471476544 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Food service--Marketing<br/>Hospitality industry--Marketing<br/>Restaurants--Marketing