Baines, Paul <br/><br/>
Public relations  contemporary issues and techniques 
by Paul Baines , John Egan, Frank Jefkins 
 - Amsterdam  Elsevier Butterworth - Heinemann  2004 
 - xiii, 431p.  ill.  24cm. 
<br/><br/> includes index :p.421 - 431 
<br/><br/>References :p.413 - 420 
<br/><br/><label>ISBN: </label>0750657243 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations--management<br/>Pubolic relations