TY  - BOOK
AU  - Fisher, Jeff
TI  - Identity crisis!: 50 readesigns that transformed stale identities into successful brands
SN  - 9781581809398
PY  - 2007///
CY  - Cincinnati; Ohio
PB  - How Books
KW  - corporate image
KW  - design
KW  - Logos ( symbols)
KW  - Trademarks
KW  - Design
N1  - includes index :p.214 - 216Trademarks
ER  -