Yohalem, Kathy. <br/><br/>
Thinking out of the box  how to market your company into the future 
Kathy Yohalem. 
 - New York  John Wiley & Sons, Inc.  1997. 
 - xii, 274p.  25cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0471139165 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making.<br/>Marketing--Management.<br/>Strategic planning.