Churchill, Gilbert A. <br/><br/>
Marketing  creating value for customers 
Gilbert A. Churchill, J. Paul Peter 
 - 2nd ed 
 - Boston, Mass.  Irwin/McGraw-Hill  1998 
 - xxiv, 630 p.  col. ill.  28 cm 
<br/><br/> Include index 
<br/><br/><label>ISBN: </label>0256228779 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing