TY  - BOOK
AU  - McDonald, William J.
TI  - Cases in strategic marketing management: an integrated approach
SN  - 0023794240
PY  - 1998///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Marketing
KW  - Decision making
KW  - Case studies
KW  - Computer programs
KW  - Management
N1  - Includes Index
ER  -