McDonald, William J.  Ph. D. <br/><br/>
Cases in strategic marketing management  an integrated approach 
William J. McDonald. 
 - Upper Saddle River, N.J.  Prentice Hall  c1998. 
 - viii, 352 p.  ill.  24 cm. 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>0023794240 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making--Case studies.<br/>Marketing--Decision making--Computer programs.<br/>Marketing--Management--Case studies.<br/>Marketing--Management--Computer programs.