TY  - BOOK
AU  - Lovelock, Christopher H.
AU  - Patterson, Paul G.
AU  - Walker, Rhett H.
TI  - Services marketing Australia and New Zealand
SN  - 0724811230
CY  - Sydney: Prentice Hall, 1998.
KW  - Customer services
KW  - Australia
KW  - Marketing
KW  - New Zealand
KW  - Professions
KW  - Service industries
N1  - Includes Index
ER  -