TY  - BOOK
AU  - Thomas,Michael
AU  - European Marketing Confederation
AU  - NIMA (Organization)
AU  - Paliwoda, Stanley J.
TI  - The International encyclopedia of marketing
SN  - 0750635010
PY  - 1997///
CY  - Oxford
PB  - Wright
KW  - Marketing
KW  - Encyclopedia
N1  - Includes Index
ER  -