TY  - BOOK
AU  - Kotler, Philip
AU  - Bowen, John
AU  - Makens, James C.
TI  - Marketing for hospitality and tourism
SN  - 0130807958
PY  - 1996///
CY  - Upper Saddle River, N. J.
PB  - Prentice-Hall
KW  - Hospitality industry
KW  - Marketing
KW  - Tourist trade
N1  - Includes Index
ER  -