TY  - BOOK
AU  - Sheth, Jagdish N.
AU  - Mittal, Banwari.
AU  - Newman, Bruce I.
TI  - Customer behavior: consumer behavior & beyond
SN  - 003098016x
PY  - 1999///
CY  - Fort Worth, TX
PB  - Dryden Press
KW  - Consumer behavior
KW  - Consumer satisfaction
KW  - Consumers' preferences
KW  - Marketing
N1  - Includes Index
ER  -