Sheth, Jagdish N. <br/><br/>
Customer behavior  consumer behavior & beyond 
Jagdish N. Sheth, Banwari Mittal, Bruce Newman. 
 - Fort Worth, TX  Dryden Press  1999. 
 - xxxii,  ill. col.  26cm. 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>003098016x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Consumer satisfaction.<br/>Consumers' preferences.<br/>Marketing.