TY  - BOOK
AU  - Hoffman, K. Douglas
AU  - Bateson, John E. G.
TI  - Services marketing: concepts, strategies & cases
SN  - 0030152178
PY  - 2006///
CY  - Mason, OH
PB  - Thomson /South-Western
KW  - Service industries
KW  - Marketing
N1  - Includes Index
ER  -