Hoffman, K. Douglas <br/><br/>
Services marketing  concepts, strategies & cases 
K. Douglas Hoffman, John E. G. Bateson 
 - Mason, OH  Thomson /South-Western  2006 
 - xix, 588 p.  ill.  24 cm. 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>0030152178 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing