TY  - BOOK
AU  - Czinkota, Michael R.
AU  - Ronkainen, Ilkka A.
TI  - International marketing strategy: environmental assessment and entry strategies
SN  - 0030983738
PY  - 1994///
CY  - Fort Worth
PB  - Dryden Press
KW  - Export marketing
KW  - Environmental aspects-
KW  - United States
KW  - Management
KW  - Foreign trade promotion
N1  - Includes Index
ER  -