Czinkota, Michael R. <br/><br/>
International marketing strategy  environmental assessment and entry strategies 
Michael R. Czinkota, Ilkka A. Ronkainen. 
 - Fort Worth  Dryden Press  1994. 
 - x, 353 p.  ill.  24 cm. 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>0030983738 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Environmental aspects---United States.<br/>Export marketing--Management.--United States<br/>Foreign trade promotion--United States.