TY  - BOOK
AU  - Lilien, Gary L.
AU  - Rangaswamy, Arvind.
TI  - Marketing research: marketing engineering application
SN  - 0321046471
PY  - 1999///
CY  - Reading, Massachusett
PB  - Addison Wesley Longman
KW  - Marketing
KW  - Data processing
KW  - Decision making
N1  - Includes Index
ER  -