Lilien, Gary L.  1946- <br/><br/>
Marketing research  marketing engineering application 
Gary L. Lilien, Arvind Rangaswamy 
 - Reading, Massachusett  Addison Wesley Longman  1999 
 - vii, 150p.  ill.  27cm  cd-rom 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>0321046471 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Data processing.<br/>Marketing--Decision making--Data processing.