TY  - BOOK
AU  - Kotler, Philip
TI  - Principles of marketing / Philip Kotler, Gary Armstrong, John Saunders, Veronica Wong
SN  - 0132622548
PY  - 1999///
CY  - Englewood Cliffs, N. J.
PB  - Prentice-Hall
KW  - Kotler, Philip
N1  - Includes Index
ER  -