Kotler, Philip <br/><br/>
Principles of marketing / Philip Kotler, Gary Armstrong, John Saunders, Veronica Wong. 

 - Englewood Cliffs, N. J.  Prentice-Hall  1999 
 - xxiii, 1031p.  ill.  28cm. 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>0132622548 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Kotler, Philip