TY  - BOOK
AU  - Stein, Donna Baier.
AU  - Kemske, Floyd,
TI  - Write on target: the direct marketer's copywriting handbook
SN  - 0844259144
PY  - 1997///
CY  - Lincolnwood, Illinois
PB  - NTC Business Books
KW  - Advertising copy
KW  - Handbooks, manuals, etc
KW  - Sales Letters
N1  - include index
ER  -