Stein, Donna Baier. <br/><br/>
Write on target  the direct marketer's copywriting handbook 
Donna Baier Stein, Floyd Kemske. 
 - Lincolnwood, Illinois  NTC Business Books  1997 
 - vii, 274p.  ill.  25cm. 
<br/><br/> include index 
<br/><br/><label>ISBN: </label>0844259144 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy--Handbooks, manuals, etc.<br/>Sales Letters--Handbooks, manuals, etc.