Prushan, Victor H. <br/><br/>
No-nonsense marketing  101 practical ways to win and keep customers 
Victor H. Prushan. 
 - New York  John Wiley & Sons,Inc.  1997. 
 - xviii, 282p.  22cm. 
<br/><br/> Include index. 
<br/><br/><label>ISBN: </label>0471157074 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Competition.<br/>Customer services.<br/>Marketing--management<br/>Strategic planning