Smith, P. R. (Paul Russell)  1957- <br/><br/>
Marketing communications  an integrated approach 
P R Smith. 
 - London ; Sterling, VA  Kogan Page  1993 
 - xvi, 602p.  ill.  26cm. 
<br/><br/> Include index. 
<br/><br/><label>ISBN: </label>0749426993 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.