Gantenbein, Doug.

Smart business solution for direct marketing and customer management how to harness the power of technology to put your small business in the black Doug Gantenbein. - Redmond, Washington Microsoft Press 1999 - xiii, 230p. ill. 25cm.

Include index.

0735606838


Consumer satisfaction.
Direct marketing--Management.
Small business--Management.
Small business--Technological innovations.