Cutlip, Scott M. <br/><br/>
Effective public relations 
Scott M. Cutlip. Allen H. Center, Glen M. Broom. 
 - 8th. ed. 
 - Upper Saddle River, NJ  Prentice Hall  c1999 
 - xx, 588p.  ill.  25cm. 
<br/><br/> Include index. 
<br/><br/><label>ISBN: </label>0135412110 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.