TY  - BOOK
AU  - Shank,Matthew D.
TI  - Sports marketing: a strategic perspective
SN  - 0136218717
PY  - 1999///
CY  - Upper Saddle River, New Jersey
PB  - Prentice Hall
KW  - Sports
KW  - Economic aspects
KW  - United States
KW  - Marketing
N1  - Include index
ER  -