Shank, Matthew D. <br/><br/>
Sports marketing  a strategic perspective 
Matthew D. Shank. 
 - Upper Saddle River, New Jersey  Prentice Hall  1999 
 - xxii, 553p.  ill.  25cm. 
<br/><br/> Include index. 
<br/><br/><label>ISBN: </label>0136218717 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sports--Economic aspects--United States.<br/>Sports--United States--Marketing